Back Us

We Had a Shop. Then Everything Changed.

And now we’re building the future of British groceries in Switzerland.

We had a shop. We had a restaurant. Then Covid hit.

Overnight, everything closed. Our doors, our kitchen, our plans.

Brexit didn’t help either; negotiating at the border became a part-time job.

But we weren’t done.

We rented a van. We packed it with Hobnobs, HP Sauce, and Heinz Beans. And we drove to your door.

10,000 orders later, and 5 years-on, we’re still here.

And now, for the first time in years, the road ahead is clear.

Brexit barriers are finally easing. Our supply chain is stabilising. We can see the path.

Our plan is simple:

  • Expand into more Swiss markets
  • Grow our product range again
  • Build faster delivery closer to our customers (same-day)

All we need is the infrastructure to make it happen: a van we actually own, a real depot, and enough stock to stop running out of the things you keep asking for.

We're not going to a bank. We’re coming to you — the people who kept us alive.

Every pledge comes with full face value store credit, valid for 12 months, plus a little something extra in your next delivery.

No catches. No hidden terms. Just your community backing a business that backed you first.

Our Roadmap

CHF 20,000 → The Van

We buy a proper delivery van. Weekly Swiss runs. Faster delivery to Geneva, Zurich, Zug, Basel, and Bern.

CHF 40,000 → The Depot

We secure a Geneva warehouse lease. More stock. Fewer out-of-stocks. Faster turnaround from order to door.

CHF 60,000 → The Shop

We open a physical British grocery store in Switzerland.

Walk in. Smell the Marmite. Pick up your Hobnobs.

And if we reach this goal — your name goes on the wall.

Every franc raised goes toward these goals in order.

Whatever we raise, we use.

No all-or-nothing. No platform risk. Your store credit is yours from the moment you pledge.

Choose Your Tier

Each tier is a pre-purchase gift card at full face value:

Your store credit is valid for 12 months from the date of issue and can be spent on anything in The English Grocer store.

Every backer also receives a bonus surprise in their next delivery — our way of saying thank you properly, tucked into a box you were already getting.

Select your tier below, complete your pledge, and your gift card code arrives by email within 24 hours.

Brits Help Brits.

Let’s build this together.

This is a community campaign, not a Kickstarter. Every pledge is a real transaction. Your store credit is issued immediately. All funds raised go directly toward the van, the depot, and one day — the shop.